Website Development Service Terms & Conditions

Overview & Scope

These Website Development Service Terms ("Service Terms") govern the provision of website design, build, deployment, and ongoing management services by Reputifly Pte Ltd (UEN 202531855M) ("Reputifly") to any business or individual engaging Reputifly's services (the "Client").

These Service Terms apply universally to every website-development engagement, in addition to any client-specific Proposal, Quotation, Invoice, or Service Agreement issued by Reputifly to the Client. By accepting any such client-specific document — by payment, written approval, or signature — the Client also accepts these Service Terms.

These Service Terms may be updated by Reputifly from time to time. The version in force at the date of the Client's acceptance is the version that governs that engagement; subsequent updates apply prospectively to new engagements only and do not retroactively alter engagements already in progress.

Definitions

For the purposes of these Service Terms:

• "Reputifly" means Reputifly Pte Ltd (UEN 202531855M), a company incorporated in Singapore.
• "Client" means the business or individual engaging Reputifly's services under a Proposal, Quotation, Invoice, or Service Agreement.
• "Engagement" means the specific website-development project agreed between Reputifly and the Client.
• "Reputifly-Deployed Pages" means the pages, templates, and structural elements originally designed and deployed by Reputifly as part of the Engagement, as set out in the relevant Proposal or Service Agreement.
• "Archimedes" means the Reputifly Archimedes plugin, Reputifly's proprietary WordPress automation engine.
• "Reputifly Cloud" means Reputifly's managed WordPress hosting infrastructure.
• "Revision Portal" means the Reputifly Automated Client Revision Portal, the proprietary system through which all revision requests on Reputifly-Deployed Pages are submitted.
• "Service Agreement" means the client-specific agreement issued by Reputifly that sets out the full scope, fees, and engagement-specific terms for a particular Client.
• "Proposal" means the client-specific quotation or proposal document setting out commercial scope, pricing, pages, sections, and project structure.

Acceptance & Order of Precedence

Acceptance Triggers

The Client accepts these Service Terms and the associated Engagement by any one of the following acts, each of which independently constitutes binding acceptance:

• Payment of the deposit invoice or any other invoice issued by Reputifly for the Engagement;
• Written approval to proceed (including email, WhatsApp, or any electronic communication evidencing assent); or
• Signature of the formal Service Agreement.

Order of Precedence

In the event of conflict or inconsistency between the documents forming an Engagement, the order of precedence is:

1. The signed Service Agreement (most specific);
2. These Service Terms;
3. The Proposal or Quotation;
4. The Invoice.

Where a document is more specific on a particular matter, that document governs that matter.

Project Commencement & Timeline

Project commencement is triggered upon receipt of the deposit payment and the Client's confirmation of the initial content set. Reputifly is not obligated to begin work prior to commencement.

The default delivery framework, unless varied in the client-specific Service Agreement, is:

• First-draft delivery: five (5) working days from project commencement.
• Total project window: two to four (2–4) weeks from commencement, subject to the Client's revision response times.
• Go-live: subject to final revision sign-off and domain migration (where applicable).

The first draft is designed by Reputifly from the agreed sitemap and Client-provided content, then presented to the Client through the Revision Portal for review.

Revisions

Every Engagement includes three (3) full rounds of revisions, unless varied in the client-specific Service Agreement.

What a Revision Round Means

A revision round means one consolidated submission of revision comments through the Revision Portal. Reputifly will implement the accepted in-scope comments from that submission and return the updated draft to the Client. Follow-up comments, new requests, contradictory instructions, or comments submitted after the round closes may be treated as part of the next revision round, or quoted separately if all rounds are exhausted.

Submission Channel

All revisions — including text content changes, image changes, structural and layout changes, section additions or removals, and internal-linking changes — must be submitted through the Reputifly Automated Client Revision Portal. Revisions submitted through any other channel (email, WhatsApp, verbal) will not be actioned.

Time Allowed Per Round

Five (5) working days from portal opening for the Client to submit all changes for that round. Revisions not submitted within the window are carried into the next round, or billed separately if all rounds are exhausted.

Additional Rounds

Beyond the included rounds, additional revision rounds are billed separately by quote based on the complexity and scope of the requested work.

Content Responsibility

All factual business information, service descriptions, regulatory claims, professional statements, pricing, credentials, images, photography, brand assets, and other factual source material for the Engagement are provided by the Client, sourced from publicly available materials relating to the Client's business, or otherwise approved by the Client.

As part of the Engagement, Reputifly may draft, restructure, rewrite, format, generate (including via AI-assisted tools), and present website copy, SEO wording, FAQ entries, and structural layouts based on information provided by the Client or sourced from the Client's publicly available materials. Any such drafting is provided as an implementation service only and does not constitute editorial, professional, legal, medical, financial, regulatory, or any other advice.

The Client remains solely responsible for reviewing, approving, and verifying the accuracy, legality, regulatory compliance, professional suitability, and lawful ownership of all content published on the website — including any content drafted, edited, formatted, or suggested by Reputifly. The Client must specify every content correction or amendment to Reputifly against the Client's own internal content guidelines; Reputifly implements those changes as instructed and is not responsible for verifying their accuracy.

Publication of the website, payment of any fee related to it, written approval of any draft, or failure by the Client to request correction within fourteen (14) days of delivery constitutes acceptance of the affected content as accurate, lawful, suitable for publication, and properly attributed to the Client.

Personal Data & Privacy

Where the Engagement involves the collection of personal data through the Client's website (including through contact forms, appointment forms, enquiry forms, and related workflows), the Client is solely responsible for ensuring that such collection complies with the Client's applicable privacy, consent, and data-protection obligations — including, where applicable, Singapore's Personal Data Protection Act 2012 (PDPA) and related guidance issued by the Personal Data Protection Commission (PDPC).

Where Reputifly processes personal data on behalf of the Client in the course of delivering and maintaining the website services, Reputifly acts as a technical service provider and data intermediary. Reputifly processes such data only for the purposes of delivering and maintaining the services, and applies industry-standard technical and organisational measures to protect personal data within its systems.

The Client is responsible for providing any required privacy policy text, consent notices, cookie notices, and form consent wording. Reputifly may place such wording on the website as instructed by the Client, but does not provide legal, clinical, or regulatory advice in respect of personal-data handling.

Deployment & Infrastructure

The Client's website is deployed via the Reputifly Archimedes plugin on Reputifly Cloud, Reputifly's managed WordPress hosting infrastructure, fronted by Cloudflare.

Where the Engagement involves migration of an existing live site to Reputifly Cloud, Reputifly performs the domain migration as part of go-live. The Client provides the access and authorisations required for Reputifly to update DNS, transfer relevant configuration, and complete the cut-over.

Where the Engagement involves migration of existing URLs, Reputifly will map the Client's existing live URLs and configure 301 (permanent) redirects from the prior URLs to the corresponding Reputifly-Deployed Pages, in order to preserve inbound link equity and continuity of indexed pages.

Hosting & Uptime

Reputifly Cloud Hosting

Hosting on Reputifly infrastructure is provided at a default rate of SGD 240 per annum, billed annually in advance, unless varied in the client-specific Service Agreement.

Complimentary First Year

The first twelve (12) months of hosting are provided complimentary by default, commencing on the official launch date of the website (defined as the date of domain migration to Reputifly Cloud).

Uptime SLA

Reputifly maintains a 99.9% uptime target on the hosting infrastructure underlying the Client's site, measured monthly and excluding scheduled maintenance windows. Scheduled maintenance windows are communicated to the Client at least forty-eight (48) hours in advance and are not counted toward downtime under the SLA.

Renewal

Subsequent annual hosting periods are invoiced by Reputifly thirty (30) days before the renewal date. The Client has ten (10) days from the date of hosting expiry to complete renewal. If hosting is not renewed within that period, the site may be suspended. Restoration of suspended hosting may incur a reactivation fee at prevailing rates.

Bring Your Own Hosting

Where the Client elects to host on its own infrastructure, hosting fees do not apply. Reputifly will deploy the site to the Client-provided environment at handover. The uptime SLA and Reputifly-managed maintenance described in this section apply only when the site is hosted on Reputifly Cloud.

Fees & Payment

Project fees are set out in the client-specific Proposal, Quotation, or Service Agreement. Unless varied therein, the default payment schedule is a 70% deposit and 30% balance split.

The 70% deposit is payable on acceptance of the Proposal or Quotation and triggers project commencement. The 30% balance is invoiced upon domain migration or site go-live, and is payable within seventy-two (72) hours of invoice.

All fees are denominated in Singapore Dollars (SGD) unless otherwise stated. Payment is accepted via bank transfer, PayNow, or other channels notified by Reputifly on the invoice.

New pages, new sections, new templates, or any work added beyond the scope set out in the Proposal or Service Agreement are billed separately by quote based on the complexity and scope of the requested work.

Refunds

The deposit is strictly non-refundable once the first draft of the website has been delivered to the Client. The first draft is deemed delivered upon Reputifly transmitting it to the Client by any reasonable channel, including email, secure link, or any other agreed means of delivery.

Where the Client elects to cancel the Engagement before delivery of the first draft, Reputifly may, at its sole discretion, retain a portion of the deposit reflecting the work commenced. No refund is owed where the cancellation arises from the Client's failure to provide required content, instructions, or approvals within a reasonable period.

Platform Access & Editing

Following project completion, the Client receives WordPress administrator-level access to the site with broad operational freedom across the WordPress backend.

The Client and any third-party SEO, marketing, content, or development partner engaged by the Client may at any time and without engaging Reputifly:

• Install, configure, update, and remove non-Reputifly WordPress plugins (including third-party plugins for SEO, analytics, marketing, forms, security, and performance);
• Configure SEO metadata, structured data, sitemaps, and rich-result markup via Rank Math, Yoast SEO, or any equivalent SEO plugin, including on Reputifly-Deployed Pages;
• Publish, edit, schedule, and unpublish blog posts, articles, and event entries;
• Build, design, and publish entirely new pages, sections, and landing pages using Elementor or any other WordPress page builder;
• Manage the media library, user accounts, role assignments, theme settings, and standard WordPress configuration;
• Embed third-party scripts, tracking pixels, and tags;
• Engage additional third-party partners on the terms set out in Section 14.

This access is granted subject to the Reputifly Core Systems Carveout set out in Section 13.

Edits to Reputifly-Deployed Pages

Changes to Reputifly-Deployed Pages — including text content, image content, section additions or removals, layout modifications, and internal-linking changes within the template structure — are submitted by the Client through the Revision Portal and implemented by Reputifly. These edits fall within the included revision rounds during the build phase, or are billed at prevailing rates thereafter.

Dynamic Content Entries

Where Reputifly-Deployed Pages render dynamic content (e.g. blog posts surfaced by an Article template, event entries surfaced by an Events Archive template), the creation, editing, and removal of individual content entries is performed by the Client directly through WordPress and is not considered an edit to the Reputifly-Deployed Page itself.

Reputifly Core Systems Carveout

Reputifly's proprietary systems include, but are not limited to:

• The Reputifly Archimedes plugin;
• The Reputifly Runtime;
• The managed deployment system;
• The agentic connector layer;
• The Reputifly Automated Client Revision Portal;
• Deployment source files, managed templates, and automation keys; and
• Any related internal software, documentation, or configuration.

These systems remain the intellectual property of Reputifly at all times and are required for the operation, maintenance, and supportability of Reputifly-Deployed Pages.

Third-Party Partners & Interference

Third-Party Partner Access

The Client may appoint third-party SEO, content, marketing, or development partners and grant them WordPress administrator access. The Client remains responsible for the actions of any such partner and for the access credentials granted. Reputifly is not responsible for errors, conflicts, ranking changes, tracking issues, downtime, broken layouts, broken forms, or restoration costs caused by changes made by the Client or any third-party partner engaged by the Client.

Effect of Interference

If the Client or any third-party partner disables, deletes, modifies, bypasses, reverse-engineers, or otherwise interferes with Reputifly's proprietary systems (as set out in Section 13), or makes changes to Reputifly-Deployed Pages outside the Revision Portal, Reputifly shall not be responsible for any resulting errors, downtime, ranking loss, data loss, broken layouts, broken forms, failed tracking, or restoration costs. Any investigation, repair, restoration, or rebuild work arising from such interference is billable separately at prevailing rates.

Search Outcomes

Reputifly-Deployed Pages are engineered against current SEO best practice — clean semantic HTML, schema-ready section markers, a defined internal-linking protocol, and a performance budget tuned for fast load.

Specific Google rankings, AI Overview citations, generative-engine citations (ChatGPT, Perplexity, Gemini), traffic volumes, lead volumes, and any other commercial outcome are determined by third-party search and AI engines and are therefore not contractually guaranteed under any Engagement. Search engine and AI-retrieval algorithms are controlled by third parties and are subject to change without notice.

Language, Translation & Publishing

Language & Translation

Language translation, multilingual functionality, localisation, and translation accuracy review are not included in any Engagement unless expressly added in writing in the client-specific Proposal or Service Agreement.

Where multilingual functionality is expressly included via an automated translation plugin (such as GTranslate), translation accuracy is determined by the underlying machine- translation engine and is not guaranteed by Reputifly. The Client is responsible for providing any approved manually-translated content for use in place of automatic translations.

Article Publishing

Where an Engagement includes an article or blog template, all articles are published by the Client directly through WordPress. Reputifly may, at its discretion, provide a written publishing guide or demonstration content at handover. Any article-publishing assistance from Reputifly post-launch is billed separately at prevailing rates.

Intellectual Property & Data Portability

All content, media, and data created on or stored within the Client's website remains the property of the Client and is exportable through standard WordPress export functions at any time.

Reputifly retains intellectual property rights at all times to:

• The Reputifly Archimedes plugin;
• The Reputifly Runtime;
• The Reputifly Automated Client Revision Portal;
• The Reputifly Cloud hosting infrastructure;
• Any proprietary code, configuration, and automation underlying the foregoing.

These remain the property of Reputifly and are not transferable to the Client or to any third party. Where the Engagement ends, the Client retains its own content and may move it to a third-party hosting provider via standard WordPress export; the proprietary Reputifly systems above are not transferable and will not function outside the Reputifly platform.

Variations

Any variation to these Service Terms, or to the scope, fees, or timeline of a specific Engagement, requires a written addendum or amendment confirmed by both Reputifly and the Client. No oral variation, verbal undertaking, or informal correspondence shall vary these Service Terms.

Reputifly may update these Service Terms from time to time. Updated terms apply prospectively to new Engagements only; in-progress Engagements remain governed by the version of these Service Terms in force at the date of the Client's acceptance.

Liability

Reputifly's total aggregate liability under any Engagement is limited to the value of fees actually paid by the Client to Reputifly under that Engagement.

Reputifly is not liable for any indirect, incidental, consequential, special, punitive, or exemplary damages, or for any loss of profits, business opportunity, goodwill, revenue, data, or anticipated savings, however arising, whether in contract, tort, or otherwise.

Nothing in these Service Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.

The Client agrees to indemnify Reputifly against any third-party claim arising from content, claims, or representations published on the Client's website, and from any breach by the Client of these Service Terms.

Governing Law

These Service Terms and any Engagement governed by them are made under the laws of the Republic of Singapore and are subject to the exclusive jurisdiction of the Singapore courts.

If any provision of these Service Terms is held by a court of competent jurisdiction to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

These Service Terms, together with the relevant client-specific Proposal, Quotation, Invoice, and (where signed) Service Agreement, constitute the entire agreement between the parties in respect of the Engagement, and supersede any prior representations, agreements, or understandings between them.

Communication & Calls

All project communication takes place through WhatsApp on the Reputifly business number, through the Revision Portal, and through the Client Portal. The Reputifly WhatsApp account is operated by multiple members of the Reputifly team, and any member of the team may respond.

Calls

Reputifly does not accept inbound voice or video calls. Where a call is genuinely required, the Client may request one, and Reputifly may schedule and place the call at its discretion. Reputifly is under no obligation to place, accept, attend, or reschedule any call, and may decline or shorten any call request without giving a reason.

Calls and meetings are a courtesy extended by Reputifly and are not a deliverable under any Engagement. Nothing in these Service Terms obliges Reputifly to hold any call or meeting, and no Engagement is conditional on one taking place.

Instructions Given Verbally

Instructions, requests, or approvals given verbally on a call are not actioned until they are submitted through the Revision Portal in accordance with Section 5. Reputifly is not responsible for any instruction that is not submitted through the Revision Portal.

Client Conduct & Cooperation

An Engagement is a collaborative process. The obligations in this Section are conditions of the Engagement, not guidance.

Client Obligations

The Client agrees to:

• Submit all change requests to Reputifly-Deployed Pages through the Revision Portal, in accordance with Section 5;
• Provide feedback that is specific, consolidated, and actionable, within the timeframes set out in Section 5;
• Supply the content, assets, instructions, and approvals reasonably required for Reputifly to proceed;
• Respond to reasonable requests for information or approval within a reasonable period; and
• Communicate with every member of the Reputifly team professionally and respectfully.

Prohibited Conduct

The Client agrees not to:

• Direct abusive, threatening, harassing, intimidating, or discriminatory conduct at any member of the Reputifly team, whether in writing, verbally, or through any third party;
• Make unfounded or bad-faith threats of legal action, chargeback, regulatory complaint, or public complaint in order to obtain work, discounts, refunds, or concessions outside these Service Terms;
• Repeatedly submit change requests outside the Revision Portal after having been asked in writing to use it;
• Persistently provide feedback that is vague, contradictory, or insufficient to action, after having been asked in writing for specific feedback; or
• Leave the Engagement without instruction or response for a continuous period of thirty (30) days.

Determination

Whether the Client's conduct falls within this Section is determined by Reputifly, acting reasonably. Conduct falling within the first two items under Prohibited Conduct above is a material breach of these Service Terms.

Suspension & Termination by Reputifly

Immediate Suspension

Reputifly may suspend all work on an Engagement immediately and without notice where the Client engages in conduct that is abusive, threatening, harassing, intimidating, or discriminatory, or makes unfounded or bad-faith threats of legal, regulatory, or chargeback action, as set out in Section 22.

Termination for Other Breach

For any other breach of Section 22, Reputifly will give the Client one written notice by WhatsApp identifying the breach and allowing five (5) working days to remedy it. If the breach is not remedied within that period, Reputifly may terminate the Engagement.

Stage of the Project Is Irrelevant

Reputifly may terminate under this Section at any stage of the Engagement. This includes after the first draft has been delivered, after one or more rounds of revisions have been completed, and irrespective of how substantially the work has progressed or how near to completion it is.

Consequences of Termination

On termination by Reputifly under this Section:

• All sums already paid by the Client, including the deposit, are retained by Reputifly as payment for work already performed, and are non-refundable. This applies in addition to, and does not limit, Section 11;
• Any balance owing in respect of work completed up to the date of termination becomes immediately due and payable;
• Reputifly will deliver to the Client, at no additional charge, the source code of every page produced up to the date of termination — the HTML, CSS, and JavaScript as written — supplied as a single archive (ZIP) file;
• Reputifly is under no obligation to deploy, host, migrate, connect a domain to, or maintain the website;
• Any live preview, staging environment, or hosted environment provided by Reputifly may be taken offline; and
• All access granted to the Client under Section 12 in respect of the Engagement ends.

Delivery of the Source Code Concludes the Engagement

The Client acknowledges that delivery of the source archive described above constitutes full and final delivery of the work performed up to the date of termination, and that the Engagement is concluded upon that delivery. No further work, revision, support, or deployment is owed.

Deposit

The deposit is consideration for the design and production work Reputifly carries out on the Engagement, of which the first draft is the primary deliverable.

Consistent with Section 11, the deposit is non-refundable once the first draft has been delivered. Where Reputifly terminates the Engagement under this Section after the first draft has been delivered, the deposit and any other sums paid remain non-refundable and are retained as payment for the work already performed. They are not retained as a penalty, a cancellation charge, or liquidated damages.

Nothing in this Section alters the position before the first draft has been delivered, which continues to be governed by Section 11.

Accrued Rights

Termination under this Section does not affect any right, remedy, obligation, or liability that has already accrued to either party.

Changes After Project Completion

Following completion, all change requests to Reputifly-Deployed Pages must be submitted through the Client Portal. This does not restrict the Client's rights under Section 12 in respect of the wider WordPress installation.

Included at No Charge

The following are carried out at no charge, for as long as the Client's website remains hosted with Reputifly on an active Reputifly hosting subscription:

• Edits to existing text on existing Reputifly-Deployed Pages;
• Replacement of existing images with images supplied by the Client; and
• Correction of genuine faults in Reputifly's own build — that is, a Reputifly-Deployed Page not functioning as it was delivered.

Where the Client's website is not hosted with Reputifly, or the hosting subscription lapses or is cancelled, the no-charge changes described above are no longer available.

Chargeable Work

The following are chargeable and will be quoted before any work begins:

• New pages;
• New sections;
• New features or functionality, including converting existing static content to dynamic or automatically-updating content;
• Design or layout changes;
• Integrations with third-party systems; and
• Investigation, repair, restoration, or rebuild work arising from changes made by the Client or a third-party partner, as set out in Section 14.

A request to change how something works, rather than to correct something that is not working, is a new feature and is chargeable. A genuine fault in Reputifly's own build is not a new feature and is corrected at no charge.

Determination and Quoting

Reputifly determines, acting reasonably, whether a request is included at no charge or is chargeable. Where a request is chargeable, Reputifly will issue a quote and will not commence work until that quote is accepted.

No Guaranteed Turnaround

Requests submitted at no charge do not carry a guaranteed response or delivery time unless a separate maintenance, support, or service-level agreement is in place.