Scale Your Business.
With Google Ads.
More Bookings.
Singapore's specialist Google Ads management agency for service businesses — clinics, law firms, salons, contractors. We run your Google Ads end-to-end (also pair with our AI SEO package for compounding organic growth). You stay focused on the actual job.
The Receipts
Most Google Ads Campaigns Bleed Budget.
Here's Why.
If you've ever spent $5,000 on Google Ads in a month and couldn't tell which keyword brought you a paying customer, you've felt this. The fix isn't more spend. It's the right account architecture.
What Most Agencies Do
What Actually Drives Conversions
76% of small business Google Ads spend is wasted on irrelevant search terms when broad match is left on
— WordStream / Google Ads benchmark study
Trusted by Business Owners Across Singapore
"Our company finally found a SEO / SEM company like Reputifly that really know how to deliver results. We tried working with more than 20 other SEO companies over the last 3 years."
"Julian, thank you so much for your greatest support. We have gone through hard times with many other Web designers. Finally you and your team have helped us to have our own website."
"The results have been outstanding. Their SEO strategies have helped us climb Google rankings much faster than we expected. Significantly improved visibility."
"Professional, responsive, and genuinely cares about delivering results. Julian took the time to understand my needs. Highly recommend Julian and the Reputifly team!"
"Recently engaged Reputifly (Julian) to design my Company's Webpage. Absolutely fantastic job. The team was professional and delivered creative, high-quality results."
"Our company finally found a SEO / SEM company like Reputifly that really know how to deliver results. We tried working with more than 20 other SEO companies over the last 3 years."
"Julian, thank you so much for your greatest support. We have gone through hard times with many other Web designers. Finally you and your team have helped us to have our own website."
"The results have been outstanding. Their SEO strategies have helped us climb Google rankings much faster than we expected. Significantly improved visibility."
"Professional, responsive, and genuinely cares about delivering results. Julian took the time to understand my needs. Highly recommend Julian and the Reputifly team!"
"Recently engaged Reputifly (Julian) to design my Company's Webpage. Absolutely fantastic job. The team was professional and delivered creative, high-quality results."
The honest question
You Spent $5,000 On Google Ads Last Month.
How Much Came Back As Customers?
If you can't answer in five minutes, your tracking is broken — and your agency is being paid to look busy. Here's where most service-business ad spend actually goes:
These percentages are industry averages from WordStream and Google's own benchmarks. If you're running broad-match, your numbers are probably worse.
One Package. 10 Services.
Most agencies bill setup, keyword research, ad copy, landing-page audits, and tracking separately. We bundle every part of a profitable Google Ads engagement into a single quarterly fee.
$8,400+ in agency value — Yours for $2,499 / quarter
Management fee only. Your ad spend goes directly to Google — never through us.
Free custom proposal · No obligation · Emailed in 24 hours
One Package. Everything Included.
One flat quarterly management fee. Your ad spend goes directly to Google — we never mark it up. All prices in SGD.
Google Ads Growth Package
SGD per quarter · 3-month engagement
Management fee only — your ad spend goes directly to Google.
Monthly Performance Snapshot, Keyword Opportunity Map, Conversion Tracking Diagnostics — refreshed every month
Mapped by buyer intent. Zero broad match.
One campaign per service line, 200+ negatives loaded
Human-written headlines, descriptions, sitelinks, callouts
Configured to bid on what brings customers
A brand-new page designed and built from scratch, personally reviewed by Julian before it goes live
Search terms cleaned weekly. Performance reviewed monthly.
Refund Guarantee
If the three reports don't reveal at least three concrete things wrong with your current setup, we refund the quarter. If we can't show keyword-to-customer attribution by week 4, we refund the quarter.
A note on your ad spend
The $2,499 above is our management fee only. You pay Google directly for clicks. Most Singapore service businesses start with SGD 1,500–3,000 / month in ad spend. Our first report includes a recommended budget for your category.
Every Google Ads Format. Properly Configured.
Most agencies default everything to Search and call it a campaign. Different formats serve different intent — and the cheapest acquisition channel for your business depends on which format your customers actually use.
Search Ads
High-intent text ads on Google search results for buyer keywords. Phrase and exact-match only — no broad-match waste. The bread and butter for service businesses where the customer actively Googles a problem.
Performance Max
Goal-based campaigns across every Google surface (Search, Display, YouTube, Discover, Maps, Gmail) with Google's automation finding conversions. Only deployed once conversion tracking is rock-solid — otherwise it wastes spend.
YouTube Ads
Video ads, in-stream or in-feed. Deployed when the offer benefits from explanation (clinics, premium home services, B2B) or to retarget search visitors who didn't convert on the first pass.
Remarketing
Re-engages people who visited your site but didn't convert. Built once, runs forever. Layered on top of every acquisition campaign — the highest-ROAS line item in most accounts.
Display Ads
Visual banners across the Google Display Network. Used for retargeting and brand-aware audiences — never as a cold acquisition channel for B2C service businesses because the targeting is too broad.
Shopping & Local
Shopping Ads (image + price + merchant info) for ecommerce. Local Services Ads for trade businesses (plumbers, electricians, locksmiths). Deployed only where the format actually fits the business — never as a default.
Every format gets the same engineering — proper conversion tracking, phrase/exact targeting, weekly optimization. We don't run a format just because it's available.
Three Reports. Refreshed Every Month.
Built from your actual Google Ads data and our Nexus API tracking layer — not generic templates. Every recommendation is line-by-line specific to your account. First issue lands in week 1, refreshed every month thereafter — so your numbers, your keywords, and your tracking gaps stay in plain English, not a Google Ads dashboard.
Your first issue lands within 7 days of kickoff and refreshes every month thereafter — so you never have to log into Google Ads to know what your money did. If they don't reveal at least three things your current setup is doing wrong, we'll refund the engagement.
How We Run Your Account.
Two short reads — the 4-week framework, and the 5 things we won't do. Open whichever you want.
The 4-Week Framework — how your money becomes customers
Four steps. In order. Every time. No mystery, no "we'll figure it out as we go."
Find Every Leak
Three diagnostic reports on your account — match types, wasted spend, conversion tracking. You see every leak before we spend a cent.
Build It Right
50+ phrase & exact keywords, 200+ negatives, one campaign per service line, human-written ad copy, Nexus API tracking, and a brand-new landing page built for conversion.
Go Live
Campaigns launch with Maximize Conversions bidding. We seed the learning phase so Google's AI calibrates fast.
Tune & Scale
Search terms reviewed weekly, fresh negatives added, ad copy A/B tested. Monthly strategy call.
What We Refuse To Do — 5 rules we won't break
Most agencies say yes to everything to win the contract. We say no to the things that ruin Google Ads accounts.
We don't run broad match keywords. Ever.
40–60% of broad-match spend is wasted on irrelevant searches. We use phrase and exact match only — every click is a person who typed something close to your actual offer.
Form fills are not conversions. Bookings are.
We measure what actually moved the business — booked appointments, calls answered, paying customers. Our Nexus API tracks every one back to its source.
We don't bill a % of your ad spend.
Agencies that take 15% of spend get rewarded when you spend more — even if you shouldn't. We charge a flat quarterly fee. Your spend goes to Google directly.
Service businesses only. No exceptions.
E-commerce, SaaS, and B2B-enterprise buyers behave differently. Staying narrow is how we deliver more for less.
If we can't show the receipts, you don't pay.
Every Friday you get a written report with keyword-to-customer attribution — straight to your inbox. If we can't show which keyword brought you a customer that week, we refund the quarter.
Common Questions
Why $2,499 for a quarter when others charge $2,500+ a month?
Three reasons. We don't bill a percentage of your ad spend — that's where most agencies make the bulk of their fee. Our proprietary tracking stack automates the conversion-tracking work other agencies bill hourly. And we only work with service businesses, so we re-use proven account structures instead of rebuilding from scratch. Specialisation lets us charge less while delivering more.
How much should I spend on Google Ads each month?
For most Singapore service businesses, SGD 1,500–3,000 per month is a healthy starting media budget — enough for Google's AI to leave the learning phase and start optimising. Your first Monthly Performance Snapshot includes a recommended spend tied to your service category, average CPC, and competition. You pay Google directly — we never touch the money.
Why phrase and exact match only? Isn't broad match better for reach?
Broad match gives you reach. Reach is not the goal — qualified clicks are. WordStream and Google's own studies show 40–60% of broad-match impressions are unrelated to the advertised offer. Phrase and exact match keep every click connected to real buyer intent — lower cost per real customer, even if your impression count looks smaller.
What's the Nexus API and why does it matter?
Nexus is our proprietary tracking layer. It connects every form submission, phone call, and booking back to the exact keyword, ad, and landing page that drove it. Standard Google Ads tracking counts a form fill as a "conversion" even if the lead never picked up the phone. Nexus tracks the lead through the funnel so you only count revenue that actually arrived — the difference between "50 leads" and "12 paying customers".
How long until I see results?
Week 1 — three diagnostic reports delivered. Week 2 — campaigns built and conversion tracking installed. Week 3 — campaigns go live; Google's AI enters a learning phase (typically 10–14 days). From week 4 onward, the algorithm stabilises. Most service-business clients see their first attributed bookings within 14–21 days of launch.
Do you only work with service businesses?
Yes. Dental clinics, law firms, aesthetic spas, renovation contractors, aircon servicing, cleaning, tuition, financial advisory, medical practices — anything where customers convert offline. We decline e-commerce, B2B SaaS, and enterprise accounts because the keyword research, ad copy, and conversion logic are fundamentally different. Staying narrow is how we deliver more for less.
What happens at the end of the quarter?
You get a full performance report — which keywords drove paying customers, your cost per booked customer, the negative-keyword bank we built, and the next quarter's recommended changes. You can renew at the same SGD 2,499, scale your media budget, or take the account in-house — your campaigns are yours either way. No clawback, no lock-in.
Do you guarantee a specific ROAS?
No. Anyone who guarantees a specific ROAS on Google Ads is either lying or padding the bill. What we guarantee is the work — three diagnostic reports, the campaign build, tracking setup, weekly optimisation. If the reports don't reveal at least three concrete things wrong with your current setup, or we can't show you keyword-to-customer attribution by week 4, we refund the quarter.
Can I do this myself?
Yes — Google Ads is learnable. Most service-business owners try, get burned by broad match for 3–6 months, then call an agency. The honest question is whether your time is worth more in your business or inside the Google Ads UI. If you'd rather treat ads as a system that runs in the background, that's what this package is for.