08 / Direct-to-consumer beauty tools
Imi
Precisely engineered. Patiently explained.
A full-bleed video hero on warm blush paper opens the homepage, where the headline reads “Doing what matters, better.”
A homepage arranged in sequence
A full-bleed video hero, a four-item trust strip, the three-product row with instalment pricing, a story reel, the Imi Standard band, customer voices and a six-item FAQ introduce the brand in order.
The dryer, chosen and explained
A six-image gallery and 360 video sit beside the two colour swatches, the bundle selector and instalment pricing, with the warranty terms and the plasma and IntelliSense explanations following beneath.
Stories filed by category
Category filter chips, one featured story with a large image and a grid of posts with category eyebrows and read times give the writing its own structure.
The smaller screen
Every detail.
Still within reach.
The homepage and the product page both carry into the phone layout, where the navigation collapses to a menu and the gallery keeps its thumbnail row at reading size.
