Service Terms

SEO + AI Visibility Service Terms

The terms governing every SEO + AI Visibility Programme engagement with Reputifly Pte Ltd. They apply in addition to the Invoice issued for the Programme, and are separate from the Website Development Service Terms at reputifly.com/terms. The Programme itself is described at reputifly.com/seo.

Last updated:  6 September 2026  ·  Version 1.0
Section 01

Overview & Scope

These SEO + AI Visibility Service Terms ("Service Terms") govern the provision of the SEO + AI Visibility Programme by Reputifly Pte Ltd (UEN 202531855M) ("Reputifly", "we") to any business engaging it (the "Client", "you"). They apply in addition to the Invoice issued for that engagement.

These Service Terms are separate from Reputifly's Website Development Service Terms at reputifly.com/terms and its Meta Ads Management Terms of Service. Buying the Programme does not extend, vary, or renew any website, hosting, email, or advertising engagement, and none of those creates an obligation under the Programme.

The Programme is described at reputifly.com/seo. These Service Terms and the Invoice are the agreement.

Reputifly may update these Service Terms. The version in force on the Client's Start Date governs that Term. Later updates apply to new Terms only. Prior versions are available on request.

Section 02

Definitions

  • "Reputifly" — Reputifly Pte Ltd (UEN 202531855M), incorporated in Singapore.
  • "Client" — the business engaging the Programme, as named on the Invoice.
  • "Programme" — the SEO + AI Visibility Programme described in Section 04.
  • "Term" — the three (3) month period in which the Programme is provided, beginning on the Start Date. On the monthly option a "Monthly Term" is one (1) month, with a minimum of three (3) consecutive Monthly Terms.
  • "Start Date" — the date Reputifly confirms in writing that the Programme has commenced (Section 06).
  • "Fee" — the amount payable for the Term, as stated on the Invoice.
  • "Invoice" — the invoice issued by Reputifly for the Programme. It states the operative facts: the Fee, the billing basis, the period, the domain, and any agreed quantity or variation.
  • "Site" — the website at the domain named on the Invoice, and only that website.
  • "Properties" — administrative access to the Site, its Google Search Console property, and its analytics property.
  • "Programme month" — each of the three one-month periods of the Term, the first beginning on the Start Date and each later one beginning on the same date of the following month.
  • "Report" — the Monthly SEO + AI Visibility Report described in Section 10.
  • "Deliverables" — the items expressly listed in Section 04.
  • "AI answers" — answers produced by "AI search features": the parts of a search or assistant product that answer a question rather than list links.
  • "Business Day" — Monday to Friday, excluding Singapore public holidays.
Section 03

Notice & Acceptance

Notice Before Acceptance

By doing any of the acts listed below, the Client confirms that Reputifly gave it the address of these Service Terms, and told it in plain language before that act, that:

  • the Fee is not refundable once Reputifly has confirmed the Start Date in writing;
  • the Programme carries no guarantee of any ranking, indexing, traffic, enquiry, or AI answer outcome — Google and the AI platforms decide what they show;
  • the Programme is a three-month commitment, and the monthly option a minimum of three consecutive months;
  • Reputifly's liability is capped at the fees actually paid for the Term in which the claim arose.

Acceptance Triggers

The Client accepts these Service Terms by any one of the following, whichever occurs first:

  • Payment of any Invoice issued by Reputifly for the Programme, in whole or in part;
  • Written approval to proceed, including by email or WhatsApp; or
  • Granting Reputifly access to any of the Properties for the purposes of the Programme.

Each of those acts is binding acceptance. No separate signed agreement is required and none will be issued. The Invoice, with these Service Terms, forms the agreement.

Version Applicable To You

The governing version is the one published at the address stated on the Invoice as at the Client's Start Date. Each renewal begins a new Term with a new Start Date, governed by the version in force on that date. A Term already running is not affected by a later update.

Order Of Precedence

Where the documents conflict, precedence runs: (1) any written variation confirmed by Reputifly; (2) the Invoice; (3) these Service Terms. The Invoice governs the operative facts — Fee, billing basis, period, domain, and any quantity stated on it; these Service Terms govern everything else. The Client's own purchase order or trading conditions do not apply.

Section 04

What The Programme Is

The Programme is three months of search and AI visibility work on one Site. Reputifly's obligation is to perform the following Deliverables with reasonable care and skill during the Term. Every three-month Term includes at least:

  • Onboarding audit — one (1) Comprehensive Website Audit PDF.
  • Technical foundation — sitemap; robots directives, including for AI search bots; canonicals; structured data; page titles and descriptions on every page; and a speed pass. Done in month 1. Search Console and analytics are connected in month 1 where the Client has granted the access described in Section 07; where access is not granted, the remaining work continues and the affected figures are reported as "Not measured".
  • AI visibility baseline — 15 real customer questions asked of Gemini, ChatGPT and Claude (45 answers), recorded with the date and conditions of the test. Month 1.
  • Answer pages and service-page rebuilds — written from the Client's real facts, published, internally linked, and submitted through Search Console. 15 over the quarter, five (5) a month.
  • Monthly SEO + AI Visibility Report — three (3), one per month, a PDF of six to nine pages.
  • Mid-month pulse — two (2) per month, by WhatsApp: one screenshot and three lines.
  • Re-test — the same 15 questions asked again at the end of month 3, with the before-and-after in the month-3 Report.

Five pages a month is a minimum, not a ceiling, and a rebuild of an existing service page counts as one of the fifteen. Month 1 is front-loaded: the technical batch plus the first pages. Where Reputifly judges that a particular new page would not be useful, it says so in the Report and delivers that month's pages as rebuilds or improvements of existing pages instead. The fifteen over the Term still stand.

On the monthly option the same work is delivered month by month: five (5) pages, one (1) Report and two (2) pulses a month. Reputifly may perform any part of the Programme through employees, contractors, or software of its choosing, and remains responsible for the Deliverables.

Section 05

What The Programme Is Not

No Guarantee Of Results

Reputifly gives no guarantee and makes no representation as to any ranking position; whether a page is indexed at all; impressions, clicks, or traffic; the number or quality of enquiries; sales or revenue; or whether any AI answer names, cites, or recommends the Client. No refund, credit, fee reduction, or extension arises because the Programme did not produce a particular commercial result.

Submitted Is Not Indexed

Reputifly publishes each page and submits it through Google Search Console. Submission is a request, not an outcome. Whether a page is indexed, how it ranks, and whether an AI search feature draws on it are decisions of Google and the AI platforms, on criteria they set and change without notice.

Month One Is Foundation Work

Month one makes the Site findable, readable, and measurable. Work of this kind is not expected to show in search results immediately, and whether it ever does is Google's decision, as set out above. Early-Term movement is not indicative of later movement, and the absence of movement at any point in the Term is not a failure to perform. Another business's results are not a benchmark for the Client's.

Not Included

The following are not part of the Programme and not included in the Fee:

  • Paid links, link building, outreach, guest posting, or directory submissions;
  • Review acquisition of any kind, whether solicited, incentivised, or automated;
  • Management of the Client's Google Business Profile. The Programme checks that the profile's facts match the Site and reports what it finds; setting up or running the profile is a separate service under its own quotation;
  • Blog posting packages, editorial calendars, or article writing beyond the pages in Section 04;
  • Advertising of any kind, on any platform;
  • Website redesign, a new build, migration, hosting, domains, or email;
  • Translation, additional languages, or localisation;
  • Any additional domain, location, subdomain, or site beyond the one Site named on the Invoice.

Anything not expressly listed in Section 04 is out of scope, and available only under a separate written quotation.

Section 06

Term, Start Date & Time

The Term is three (3) months from the Start Date. The Start Date is the day Reputifly confirms in writing that the Programme has commenced, which it does once the Fee has been received in cleared funds and working access to the Properties has been granted. Reputifly does not begin substantive work before then, and does not backdate the Start Date.

The Monthly Option

Each Monthly Term is one (1) month, invoiced and paid before that month begins, with a minimum of three (3) consecutive Monthly Terms. Month one does not start until month one is paid. References to the Term apply to those three Monthly Terms taken together.

The three consecutive Monthly Terms are a single commitment made at acceptance, not three separate decisions. Where the Client does not pay for month two or month three, the unpaid Monthly Term fees for the minimum period become immediately due as a debt, and Reputifly may invoice and recover them. This does not oblige Reputifly to continue performing while an amount is overdue (Section 11).

The Term Runs Continuously

The Term runs continuously from the Start Date. It does not stop, pause, or extend because the Client is late in providing access, facts, approvals, or anything else the Programme depends on. A Client delay of more than fourteen (14) days does not pause the Term. Throughout any such period Reputifly remains ready and willing to perform, and performs everything that does not depend on the missing item.

A Client delay is not evidence that the work was delivered, and creates no right to a refund or an extension. The only circumstance in which the Term is extended is an event beyond reasonable control under Section 22.

Section 07

Your Responsibilities

The Programme depends on the following. Reputifly cannot perform without them, and if they do not arrive the Client will not get the work it paid for:

  • Access to the Properties — administrative access to the Site sufficient to publish and edit pages and settings, ownership or delegated access on Google Search Console, and access to analytics — granted through named or delegated accounts, not by sharing personal passwords.
  • True facts — accurate prices, services, service areas, opening hours, credentials, licences, and any claim the Client asks Reputifly to publish.
  • One named contact — a single person authorised to give facts, corrections, and approvals, with a named alternate.
  • Approvals within three Business Days — where Reputifly asks for an approval under Section 08. Where none comes, Reputifly holds that item and proceeds with everything else, and the Term continues to run.
  • Regulated-claim sign-off — where the Client's trade is regulated, including health, finance, and legal services, the Client signs off the exact wording in writing before publication and arranges its own qualified review where required.
  • Other editors — the Client tells Reputifly, before the Start Date and whenever it changes, who else has editing access to the Site or the Properties. Undisclosed editors break measurement continuity and undo work.

Reputifly will use the access it is given for the Programme only.

Section 08

Authority To Implement

The Programme is an implementation service, not a recommendations service. The Client authorises Reputifly to make the following changes to the Site within the scope of Section 04 and without item-by-item approval:

  • Publishing and editing the answer pages and service pages within scope;
  • Page titles, meta descriptions, headings, and internal links;
  • Structured data and schema markup;
  • The sitemap, robots directives, canonical tags, and redirects;
  • Search Console and analytics configuration, and submission of pages for indexing.

What Always Needs Written Approval First

Reputifly will not publish, without the Client's written approval: a new factual claim about the Client's business; any price; or any regulated statement, including a health, financial, legal, or professional-qualification claim. Silence is not approval. Where Reputifly needs one of these and does not get it, it writes the page without it, or does not write the page.

The parties may pre-approve routine categories in writing — metadata or internal-link changes, for example. Nothing pre-approves a new factual claim, a price, or a regulated statement.

Pausing, And After Publishing

The Client may tell Reputifly in writing to pause publication at any time, and Reputifly stops on receipt. The Term continues to run during a pause (Section 06), and pages not published because of a pause are not carried into a later Term.

Reputifly checks that each published page works on the public Site, records what it changed, and takes reasonable care not to overwrite unrelated newer content or edits. This authority is limited to the Site and the Programme; it does not authorise a migration, a redesign, or work on another website.

Section 09

Content & Methods

Real Facts Only

Every page Reputifly writes is written from the Client's real facts. Reputifly will not knowingly publish a false claim, a fabricated review, an invented credential, an award the Client has not won, or a business location that does not exist. Where a fact is needed and not available, Reputifly asks for it rather than filling the gap.

Methods Reputifly Does Not Use

The following are not used on the Client's Site, not available as an add-on, and will not be performed on request:

  • Fake, incentivised, or purchased reviews, and fake engagement of any kind;
  • Paid or exchanged ranking links, private link networks, and link schemes;
  • Doorway or gateway pages built for search engines rather than for readers;
  • Scaled or bulk-generated content published without review;
  • Hidden text, cloaked pages, or content shown to a crawler that differs from what a person sees;
  • Impersonation, and any attempt to access a system without authority.

AI-Assisted Drafting And Client Material

Reputifly uses AI-assisted tools to research, draft, and restructure copy. Everything published is reviewed by Reputifly before it goes live and held to the same standard as copy written by hand. Using a tool does not move responsibility for the output from Reputifly to the Client.

The Client warrants that everything it supplies or approves is accurate, not misleading, lawfully owned or licensed, and infringes no third-party right, and indemnifies Reputifly against any claim, fine, penalty, loss, or cost arising from it. This indemnity survives termination. Reputifly's drafting is an implementation service, not editorial, legal, medical, financial, regulatory, or professional advice.

Section 10

Reporting

Once for each Programme month of the Term — three (3) Reports in all — within five (5) Business Days of the end of that Programme month, Reputifly sends the Client the Monthly SEO + AI Visibility Report by WhatsApp or email, at Reputifly's choice. A Programme month runs from the Start Date, not the calendar month. It states:

  • what was done that month — the technical changes made, and the pages written, published, and submitted;
  • Search Console figures for the Site where available: impressions, clicks, and the queries the Site appeared for;
  • the AI visibility position where it was measured that month, with the date and conditions of the test;
  • material declines as well as gains;
  • what Reputifly intends to do next — and, in the month-3 Report, its renewal recommendation: continue, narrow, or stop.

"Not Measured" Is A Valid Row

Where a figure could not be measured — the data was not available, a property was not connected in time, a source returned nothing, or a test could not be completed — the Report says "Not measured". It is never reported as zero, and never left out to make the month look better.

Where a metric has fallen, the Report says so and says what Reputifly thinks caused it.

Whose Data It Is

Figures come from Google Search Console and the Client's analytics as at the date the Report is prepared. The data is Google's. Reputifly is not responsible for its accuracy, for Google's attribution, sampling, or suppression, or for any later restatement. Rankings and AI answers vary by time, device, location, account, and wording; a recorded observation describes the conditions under which it was taken, not universal visibility.

Pulses, And No Dashboard

Twice a month Reputifly sends a short pulse by WhatsApp: one screenshot and three lines. A pulse is a progress note, not a Report.

No live dashboard, client portal, or standing access to Reputifly's own tooling is provided under the Programme. The Client holds its own Search Console and analytics access throughout and can see the same underlying data there. The Report is a summary, not an audit.

Section 11

Fees & Payment

The Fee is the amount stated on the Invoice, which also states the billing basis and the period covered.

  • Quarterly — the Fee for the three-month Term is payable in full, in cleared funds, in advance, before the Start Date.
  • Monthly — each Monthly Term is invoiced and paid in cleared funds before that month begins.

The Fee is the price for Reputifly making the Programme available and performing the Deliverables across the Term. It is not a deposit, and not a sum payable on any breach. All fees are in Singapore Dollars (SGD), payable by PayNow, bank transfer, or any other channel notified on the Invoice.

Price Lock

The quarterly Fee on the Client's first Programme Invoice is held for four (4) consecutive quarters from the first Start Date, provided the Client renews without a gap between Terms. The monthly option carries no price lock.

Late Payment

Where an undisputed amount is overdue, Reputifly gives written notice identifying it and allows five (5) Business Days for payment. If it remains unpaid, Reputifly may suspend new work on the Programme. Suspension does not stop the Term running and does not cancel work already owed.

Goods and Services Tax

Reputifly Pte Ltd is not registered for GST. No GST is charged on the Fee. If Reputifly becomes GST-registered during a Term, GST will be added to fees invoiced on or after the date of registration.

Fee Confidentiality

The Fee, and any adjustment applied to it, is confidential to the parties.

Section 12

Refunds & Cancellation

Before The Start Date Is Confirmed

Where the Client cancels before Reputifly has confirmed the Start Date in writing, Reputifly refunds the Fee in full. Nothing is retained for administration.

After The Start Date Is Confirmed

Once Reputifly has confirmed the Start Date in writing, the Fee is not refundable. This applies where the Client stops early, chooses not to continue, stops replying, withdraws access to the Properties, tells Reputifly to pause publication, or is dissatisfied with the commercial results. In each case Reputifly remains ready and willing to perform for the rest of the Term.

The Fee pays for Reputifly's availability and its performance across the whole Term — the audit, the technical foundation, the baseline, the pages, the measurement, and the Reports. Where Reputifly has performed, or remained ready and willing to perform, that basis is fulfilled. The Fee is not retained as a penalty, a cancellation charge, or liquidated damages.

Where Reputifly Cannot Perform

Where Reputifly cannot perform the Programme, for reasons not caused by the Client, and the position cannot be resolved, Reputifly refunds the Fee pro-rata for the months of the Term that have not started. A month that has started is not refunded. This is the only circumstance in which a refund arises under this Section after the Start Date; it does not affect any remedy the Client has if Reputifly fails to perform.

This Section is about the Client changing its mind. It is not a shield for Reputifly not doing the work. Reputifly is obliged to perform the Deliverables in Section 04 across the whole Term, and nothing here limits the Client's ordinary remedies if it fails to do so.

Nothing in this Section excludes any right the Client has that cannot be excluded under applicable law.

Section 13

Renewal

Renewal is opt-in. The Term ends on its last day and does not renew automatically. There is no auto-charge, no card on file, and no standing instruction of any kind.

Before the current Term ends, Reputifly issues a renewal invoice. Reputifly's renewal recommendation — continue, narrow, or stop — is given in the month-3 Report under Section 10; where that Report has not yet been sent, the Client may wait for it before deciding. The Programme renews only if the Client pays that invoice in cleared funds or gives written approval to proceed.

Each renewal begins a new Term with a new Start Date, governed by the version of these Service Terms in force on that Start Date. Renewing does not broaden scope or carry unpublished pages forward.

If the Client does not renew, work stops at the end of the Term. Everything published stays published (Section 14), the final Report is still delivered, and access is handled under Section 20.

Section 14

Ownership & Portability

The Client owns the content Reputifly writes and publishes on the Site under the Programme — page copy, headings, metadata text, and structured data values — together with all data in its own Search Console and analytics properties, and the Reports it has paid for. That ownership is not conditional on renewal.

Reputifly will not remove, unpublish, hide, or de-optimise published content, and will not withhold a Report already owed, in order to obtain a renewal or to settle a dispute.

What Reputifly Owns

Reputifly retains its own methods, research process, question sets, page structures and templates, audit and report formats, prompts, scripts, tooling, and automation. These are not transferred to the Client. The Client may use, keep, edit, and continue publishing the delivered pages and Reports through any agency it chooses, but may not extract those underlying methods, templates, question sets, or formats and use them as its own. Reputifly may reuse its own methods for any other client.

Content Stays Published

When the Programme ends, for any reason, everything published stays published. Reputifly does not remove pages, revert metadata, strip structured data, or undo technical work on exit.

Section 15

Third Parties & Changes Outside The Programme

Google And The AI Platforms

Google and the AI platforms change their algorithms, crawling and indexing behaviour, result formats, reporting, and the way AI answers are assembled, at any time and without notice. Reputifly is not responsible for any such change, or for its effect on the Site's rankings, indexing, traffic, or presence in AI answers. Where a change materially affects the work, Reputifly identifies the effect in the next Report.

Other Agencies And Editors

Where the Client, its staff, its developer, or another agency changes the Site or the Properties — titles and descriptions, structured data, canonicals, redirects, the sitemap, robots directives, plugins, analytics configuration, or the pages Reputifly has published — Reputifly is not responsible for the resulting effect on rankings, indexing, measurement continuity, or AI answers. Repair or rebuild work arising from such changes is outside the Deliverables and is quoted separately. The Client must not grant Reputifly access it is not entitled to grant.

Hosting And The Website Engagement

Hosting, domains, email, and any website design or build engagement are separate agreements on their own terms. The Programme neither includes nor extends them. Ending the Programme does not affect them, does not take any website offline, and is not authority to remove any of the Client's data.

Where the Site was built by Reputifly, work Reputifly performs on it under the Programme is Programme work. It is not a revision round, is not submitted through the Revision Portal, and is not billed at prevailing rates under the Website Development Service Terms. Where those terms and these Service Terms conflict in relation to Programme work on the Site, these Service Terms prevail; in every other respect each engagement keeps its own terms.

Section 16

Non-Exclusivity

Reputifly's services are non-exclusive. Reputifly acts, and will continue to act, for other businesses — including businesses in the Client's own trade and category, in the same area, and businesses that compete directly with the Client for the same search terms and the same AI answers.

Two of Reputifly's clients may compete for the same result, the same query, or a mention in the same AI answer, and only one can hold a given position. That is not a conflict of interest, not a breach of these Service Terms, and not a basis for any claim. No category, area, industry, or search-term exclusivity is granted or implied. Exclusivity, if wanted, must be agreed separately in writing and is priced separately.

Section 17

Confidentiality & Personal Data

Confidentiality

Each party will keep confidential the other's non-public business information disclosed in the course of the engagement and use it only for the engagement, to comply with law, or to exercise a lawful right. This does not apply to information that is public or must be disclosed by law.

The Client's search data is confidential to the Client — its Search Console figures, query data, analytics, Reports, and recorded AI visibility results. Reputifly does not disclose them to any other client.

PDPA Roles

The Client is the organisation under Singapore's Personal Data Protection Act 2012 (PDPA) for all personal data of its enquirers, customers, and staff. Where Reputifly processes any such personal data for the purposes of the Programme, it acts as the Client's data intermediary, processing only on the Client's behalf. These Service Terms constitute the contract evidenced in writing required by section 4(2) of the PDPA.

Reputifly's obligations for that data are those the PDPA imposes on a data intermediary — protection and retention, and an intermediary's breach obligations. Where Reputifly becomes aware of a breach affecting personal data it processes for the Client, it notifies the Client without undue delay; the Client alone assesses notifiability and notifies the Personal Data Protection Commission and affected individuals. Reputifly is not the Client's Data Protection Officer and does not give legal advice.

What Reputifly Keeps Out Of Its Tools

Reputifly does not put enquiry message bodies, customer names, contact details, or any other personal data belonging to the Client's customers into analytics, reporting, or general-purpose AI tools. The 15 AI visibility questions are written the way a customer would ask them and contain no personal data. Reputifly protects the credentials it is given, keeps each client's records separated, and does not use the Client's confidential information to train any shared model.

Retention And Publicity

Reputifly revokes unneeded access at the end of the Term (Section 20). Reputifly will not publish a case study, a named result, or the Client's Report as an example without the Client's written permission.

Section 18

Communication

All Programme communication is written and asynchronous — WhatsApp on the Reputifly business number, or email. The Reputifly WhatsApp account is operated by more than one member of the team. Both channels are valid written notice.

The Revision Portal rule in Reputifly's Website Development Service Terms does not apply to the Programme. Facts, corrections, approvals, and instructions are given by WhatsApp or email. There is no portal to submit them through, and nothing is refused because it did not come through one.

Reputifly aims to respond substantively to a reasonable written request within two (2) Business Days. That is a target for replies, not a promise of real-time availability, and it does not reduce the Deliverables in Section 04, which are obligations.

Calls

Reputifly does not accept inbound voice or video calls. Where a call is genuinely required the Client may request one, and Reputifly may schedule and place it at its discretion. Calls are a courtesy, not a Deliverable. An instruction given on a call is not actioned until confirmed in writing.

Section 19

Suspension & Termination

Immediate Suspension

Reputifly may suspend all work immediately and without notice where the Client, or anyone acting for the Client, directs abusive, threatening, harassing, intimidating, or discriminatory conduct at any member of the Reputifly team, or makes unfounded or bad-faith threats of legal action, chargeback, regulatory complaint, or public complaint in order to obtain work, discounts, refunds, or concessions outside these Service Terms. A genuine, good-faith complaint is not conduct under this Section, and neither is the lawful exercise of a refund, regulatory, or payment-dispute right.

Termination For Other Breach

For any other material breach, the party alleging it gives one written notice describing the breach and allowing five (5) Business Days to remedy it. If it is not remedied in that period, the affected party may terminate.

Reputifly may also end the engagement on written notice where the Client requires it to publish something Reputifly considers inaccurate, unlawful, or misleading, or where access, a fact, or an approval the Programme depends on has not been provided thirty (30) days after Reputifly's first written request. Refusing to publish something inaccurate, unlawful, or misleading is not a failure to perform.

Effect Of Termination

  • Fees already paid are retained as payment for Reputifly's availability across the Term and for the work performed up to termination. They are not retained as a penalty, a cancellation charge, or liquidated damages, and this does not limit Section 12;
  • Any amount owing for a period already commenced becomes immediately due;
  • Any Report owed for a month already completed is still delivered, at no additional charge;
  • Everything published stays published (Section 14), and exit is handled under Section 20.

Termination does not affect any right, remedy, obligation, or liability already accrued.

Section 20

Exit Mechanics

On expiry of the Term without renewal, or on termination for any reason:

  1. Reputifly stops work on the Site;
  2. Reputifly removes its own access to the Properties within seven (7) days of the end of the Term. The Client may revoke that access itself at any time, without notice;
  3. Everything Reputifly published stays published, and the Client keeps it (Section 14);
  4. On written request made within fourteen (14) days of the end of the Term, Reputifly sends copies of the Reports issued during the Term and the AI visibility results recorded in them;
  5. Reputifly is not obliged to retain, retrieve, rebuild, or restore anything after thirty (30) days from the end of the Term.

The Client's Search Console and analytics data live in its own accounts throughout; they are not Reputifly's to hand over. Ending the Programme is not authority to take any website offline, cancel hosting, or delete the Client's data (Section 15).

Section 21

Liability

Reputifly's total aggregate liability under or in connection with the Programme — whether in contract, tort (including negligence), under statute, or otherwise — is limited to the fees actually paid by the Client to Reputifly for the Term in which the claim arose.

Reputifly is not liable for any of the following, however arising: loss of profits; loss of revenue; loss of business, business opportunity, contracts, or anticipated savings; loss of goodwill or reputation; loss or corruption of data; loss of rankings, indexing, traffic, or presence in AI answers arising from a decision or change by Google or an AI platform; and any indirect, incidental, consequential, special, punitive, or exemplary loss. Reputifly is not liable for the acts, omissions, decisions, policies, outages, or algorithm changes of Google, any AI platform, any hosting provider, or any other third party, nor for changes made to the Site by anyone else (Section 15).

What Is Not Excluded

Nothing in these Service Terms excludes or limits liability that cannot lawfully be excluded, including liability for death or personal injury resulting from negligence, or for fraud or fraudulent misrepresentation. Nothing in this Section removes an obligation to refund an amount properly due under Section 12.

Indemnity

The Client indemnifies Reputifly against any third-party claim, regulatory action, fine, penalty, loss, or legal cost arising from the facts and material the Client supplied or approved, its own business claims, its own conduct, and any breach by the Client of these Service Terms. The Client's indemnities are not subject to the cap and survive termination.

No indemnity in these Service Terms covers Reputifly's own negligence, its own breach of these Service Terms, or anything Reputifly published outside the authority given in Section 08. The Client indemnifies Reputifly for what the Client brought to the engagement — not for Reputifly's mistakes.

Section 22

Events Beyond Reasonable Control

Reputifly is not liable for any delay in, or failure of, performance caused by an event beyond its reasonable control, including: acts of God; fire, flood, or natural disaster; epidemic or pandemic; war, terrorism, or civil unrest; industrial action; the failure, outage, restriction, policy change, or discontinuation of any third-party platform, including Google's, any AI platform's, and the Client's hosting provider's; failure of telecommunications, internet, or power; and government or regulatory action.

Where such an event prevents Reputifly from performing, the Term is extended day for day by the period affected. Where the period exceeds thirty (30) consecutive days, either party may terminate on written notice, and Reputifly refunds the Fee pro-rata for the months of the Term that have not started, as set out in Section 12.

Reputifly will tell the Client as soon as reasonably practicable if such an event arises.

Section 23

General

Variation

Any variation to the scope, Fee, or duration of an engagement requires written confirmation by Reputifly. No oral variation or informal correspondence varies these Service Terms. Updated terms apply to new Terms only; a Term already running remains governed by the version in force at its Start Date.

Assignment And Relationship

The Client may not assign, novate, or transfer its rights or obligations without Reputifly's prior written consent; Reputifly may subcontract performance as set out in Section 04. Nothing here creates a partnership, joint venture, employment, agency, or fiduciary relationship. Reputifly is an independent contractor.

Notices

Notices may be given by email to the address on the Invoice, or by WhatsApp message to the number the parties have used for the engagement. Both are valid written notice.

Third-Party Rights, Waiver And Severance

A person who is not a party to the engagement has no right under the Contracts (Rights of Third Parties) Act 2001 to enforce any of these Service Terms. A failure or delay in exercising a right is not a waiver of it. If any provision is held invalid or unenforceable, it is severed to the minimum extent necessary and the rest continues in full force.

Survival And Entire Agreement

Sections 05, 09, 12, 14, 17, 20, 21 and this Section 23 survive expiry or termination, with every warranty and indemnity given by the Client. These Service Terms and the Invoice are the entire agreement between the parties and supersede any prior representation or understanding.

Governing Law And Jurisdiction

These Service Terms and any engagement governed by them are made under the laws of the Republic of Singapore and are subject to the exclusive jurisdiction of the Singapore courts.

Provider

Reputifly Pte Ltd · UEN 202531855M · Woods Square, 12 Woodlands Square, #13-079, Singapore 737715 · [email protected]