Digital Marketing Tips
Build a marketing budget from margins, lead quality, sales capacity and a defined test, rather than an arbitrary percentage of revenue.
March 24, 2026
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Build a marketing budget from margins, lead quality, sales capacity and a defined test, rather than an arbitrary percentage of revenue.
Compare paid search and SEO using urgency, demand, website readiness and measurement rather than a universal winner.
A practical review of product information, checkout, delivery and mobile usability for an online store.
Test navigation, forms, images and scroll stability on the devices your visitors actually use.
Compare agencies through relevant work, written scope, ownership and a practical delivery process.
A practical way to organise final logos, colours and reusable campaign assets before a team starts publishing.
Plan how an enquiry is captured, assigned and followed up, with checks that keep the process accountable.
Replace shortcuts with useful pages, clear technical signals and evidence that can be checked.
Use contribution margin and total marketing cost to understand what an advertising return actually means.
Assess clarity, navigation, evidence, performance and enquiry handling through actual visitor tasks.
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